In this book, I have picked up some really great nuggets on how to inspire clients and team members to take actions.

The key learnings to pull from this piece of business reading:

  • Start by identifying your purpose, cause or vision.
  • A great leader move through the rings of the “Golden Circle”: establish the mission (“Why”), then move outwards to get to the “How” and “What”.
  • What’s the reason you “get out of bed in the morning” – that’s your “Why”.
  • The “How” is your unique selling point, or what makes your audience want to buy what you’ve got to sell.
  • The “What” is the more literal aspects of your product.
  • The key is the order: leaders who go the other way around, starting with “What” and moving down to “How” and “Why” find less success.
  • The reason: “people don’t buy What you do, they buy Why you do it.”
  • You should aim to do business with customers who share your core beliefs – so they can become fans and recommend others to you.
  • When hiring, you should also consider how they fit into your values: your best employees and future company leaders will have to share your passion.

Happy reading – and implementing!