Every few weeks, I will be recommending some valuable reading for business owners, along with a memorable quote from the book.

Your business can only progress at the rate at which you, as leader, are growing your own competence. The highest achievers are those who are constantly learning.

So if you aren’t currently reading a book – pick one up!

The Alchemist

The book I’m recommending this time is not just a business book, it’s a fable that’s jam-packed with powerful philosophy and ideas for life and business.

The Alchemist by Paulo Coelho

The Alchemist follows a man seeking out a treasure he saw in a dream. He goes on a journey of discovery, learning about his Personal Legend and the Soul of the World along the way. And after his long and arduous travels, he ends up returning to where he began, finding the treasure he had dreamt about was there at home all along.

There is no summary in the world that does the story justice. Its composition is incredibly unique as it carries you on this journey of learning and understanding with the hero of the story. It should be read as it is told.

For business owners there are many takeaways – celebrating the good things that happen with every sunrise; understanding the present is the key to improving the future; nothing in this world is ever perfect.

But one of the most important lessons I think is that you should never let fear stop you from chasing the goals and heights that you desire. That fear itself is worse than any suffering found when you chase your dreams

Memorable Business Quote from The Alchemist

The fear of suffering is worse than the suffering itself… no heart has ever suffered when it goes in search of its dreams.

– Paulo Coelho

Goals are dreams with timelines

The problem with chasing dreams is that sometimes you can be enthusiastically running the wrong direction.

Channel your dreams into clear, defined goals. Set timelines. Achieve them. This is at the core of how business coaching helps business owners truly achieve the things they personally want.

If you want to try it, consider a free session with us and we can help you set clear, defined and achievable goals – and give you the tools to actually follow through.

Book a Free Coaching Session



Outwitting the Devil

This book takes an understanding of humans from thousands of interviews and distils it into a mythical conversation to highlight some principles for taking life by the devil’s horns…

Outwitting the Devil by Napoleon Hill

Napoleon Hill wrote this imagined interview with “the Devil” back in 1938, shortly after publishing his continually relevant Think and Grow Rich. However, this was a time when using religious iconography in such a creative manner may have been a bit too controversial. It was therefore only posthumously published in 2011.

And yet, it is still as meaningful and powerful in today’s day and age for anyone who prioritises self-mastery.

Hill writes the book as an interview with the “root of all evil” – whether you want to consider that the literal Devil, some invisible force, or a part of our own minds, it doesn’t really matter. He uses this imagined conversation to explain how you can either succumb to becoming a drifter or you can take charge of your own destiny. And he explains how to do it.
This creative piece of writing is an enjoyable way to digest some fundamental principles that all business owners should keep in mind.

While the Devil aims to make you into a drifter, the most successful business owners are the ones who take control of their own thoughts and thus their whole lives.

It’s a fantastic read and a timeless insight into human behaviour that I highly recommend.

Memorable Business Quote from What Got You Here Won’t Get You There

Analyze temporary defeat, no matter of what nature or cause, and extract from it the seed of an equivalent advantage

– Napoleon Hill

Need some extra weapons?

Challenging the Devil and constantly outwitting him is a struggle for everyone.

Sometimes it helps to have someone else on your side, helping you catch yourself when you’re being goaded to the dark side. We shine a light from the outside onto your business and help keep it out of the Devil’s grasp.

Try out a free session and you’ll be able to find out for yourself whether we can be your ally in the war against evil.

Book a Free Coaching Session


How to Win Friends and Influence People

There are some books that teach you about specific business concepts and become very technical and teach you nitty-gritty specifics that are only relevant to business owners.

Then there are some books that give you an education in fundamental social concepts that will make you a better leader by improving your skills holistically.

This book is the latter.

How to Win Friends and Influence People by Dale Carnegie

How to Win Friends and Influence People was written in 1936, but it’s as relevant now as it was then and it still makes the book charts in this decade.

That’s because Dale Carnegie hones down on a fundamental human feature that won’t change anytime soon: social signals.

Centred around honesty, sincerity, and genuine behaviours – this book is a good reminder for any business owner on how to best interact with those around them. Whether that is your team, your suppliers, your prospects or even your competitors.

Memorable Business Quote from What Got You Here Won’t Get You There

To be interesting, be interested.

– Dale Carnegie

Winning Friends is Just the Beginning of Leadership

While you will need to master the fundamentals of leadership, the best leaders are ones that stay on top of their game.

Having a coach is about getting up-to-date cutting-edge strategies to improve every part of your business. Even if it means explaining to how to better talk to your team.

Find out with zero-risk whether what we’ve got could actually help you with a free session.

Book a Free Coaching Session


What Got You Here Won’t Get You There

You’ve fought with blood, tears, and sweat to build your business. You’re finally reaching a level of stability now it’s time for growth.

However, as you approach that pinnacle of greater success, you’ll find the improvements you need to make are quite different from the technical mastery you’ve had to pursue so far.

What Got You Here Won’t Get You There by Marshall Goldsmith

This book is evergreen in the principles. If you’ve read it before, read it again: every business leader needs to ingest these ideas and internalise them.

The bottom line is that as your responsibility within your business increases, the skills you need to work on will need to shift. Interpersonal skills and behavioural issues are where you need to turn your attention.

Foster a sense of gratitude, learn how to give undivided attention, speak impeccably and take responsibility for your mistakes. If you want to be the best leader you can be, then you need to you not just understand these things, you need to live and breathe them.

Memorable Business Quote from What Got You Here Won’t Get You There

People will do something – including changing their behaviour – only if it can be demonstrated that doing so is in their own best interests as defined by their own values.

– Marshall Goldsmith

Are You Training Every Day?

In the end, business leadership isn’t about knowing the right things. It’s about constantly improving the right things.

With business coaching at Shweta’s London-based firm, we are constantly pushing, guiding, and watching you so that you are being the best you can be, and building your business in the most efficient, sustainable manner.

Book a Free Coaching Session


Pitch Anything

Does your business require you to sell something? No matter what level you’re playing at right now, this book spells out 3 fundamentals that will help you win those home runs.

Pitch Anything by Oren Klaff

This one is a book that will take your persuasion to the next level. Whether that’s to help your sales team improve their process, to get your loan for expansion approved, or to help you convey your vision to your organisation – this book is going to give you that extra edge.

There are three basic lessons Klaff runs you through:

  1. Make sure your pitch speaks to the most basic level of the human brain – which he calls the ‘croc brain’. This is similar to Seth Godin’s ‘lizard brain’ or Steve Peters’s ‘chimp brain’. It’s the instinctual part of our brains – the fight or flight mode.

Focus on the simplest of features and results, not the complex parts.

  1. Be a prize to be won. When you’re convincing someone of something, it’s most convincing if you aren’t trying to convince. You don’t want to be contesting for their business – you want to be in the position of the thing that they want to win.

Get your audience to be justifying why they are valuable to you, and you pull them onto your side of the fence!

  1. Klaff talks about ‘frames’ – everyone sees the world through their own frame. And the best way to get someone to win with you, is to get them to see through the same frame as yours. So to hedge your bets, throw in as many frames as you can to eventually get them to see you through so many frames, that it triggers their gut instinct that you are the way forward.

People trust their intuition and justify it later, so if you can stack a bunch of frames together that guides their intuition forward, you’ll win their decision.

In business – and in life – if you want something to happen, you have to make it happen, and often with the help of others along the way. Pitch Anything will help you get that help on board with whatever it is you are trying to achieve.

Memorable Business Quote from Pitch Anything

We feel decisions in our body not our mind. Our thought process exactly matches our evolution: First, survival. Then, social relationships.  Finally, problem solving.

– Oren Klaff

Business Coaching is Training All Your Skills

Your pitching technique is just one of the skills you need to constantly exercise as the leader of your business.

Financial acumen, marketing innovation, administrative streamlining, team management, negotiation – if your business is growing up quickly, then you need to become good at all of these things really fast.

With a business coach, we can help you upskill in the most important areas you need for your business. Let’s discover your specific talents that will keep your business sustainable.

Book a Free Coaching Session




EntreLeadership by Dave Ramsey

The tagline, “20 Years of Practical Business Wisdom from the Trenches” makes it sound like building a business is akin to an intense battle. And in many ways, it is. And just like in an army, they can only win the war if they have strong, innovative leadership.

Dave Ramsey gives you the step-by-step machinations of how to run a successful, growing business and is essential reading for any organisation’s leader.

Memorable Business Quote from EntreLeadership

Hand your negatives up and your positives down. Otherwise it starts to sound a lot like gossip.

– Dave Ramsey


Business coaching is all about your learning

If reading books is like driving down the road of learning, business coaching is souping up your engine so you can speed down the highway to upskilling yourself as an entrepreneur and business owner.

We give you the tools and strategies that will help you work smarter and leverage your time. Even just one business coaching session can give you an edge in your marketplace.

And we can prove it to you – all you have to do is show up for your business at a complimentary session:

Book a Free Coaching Session