Every few weeks, I will be recommending some valuable reading for business owners, along with a memorable quote from the book.

Your business can only progress at the rate at which you, as leader, are growing your own competence. The highest achievers are those who are constantly learning.

So if you aren’t currently reading a book – pick one up!

What Got You Here Won’t Get You There

You’ve fought with blood, tears, and sweat to build your business. You’re finally reaching a level of stability now it’s time for growth.

However, as you approach that pinnacle of greater success, you’ll find the improvements you need to make are quite different from the technical mastery you’ve had to pursue so far.

What Got You Here Won’t Get You There by Marshall Goldsmith is evergreen in the principles. If you’ve read it before, read it again: every business leader needs to ingest these ideas and internalise them.

The bottom line is that as your responsibility within your business increases, the skills you need to work on will need to shift. Interpersonal skills and behavioural issues are where you need to turn your attention.

Foster a sense of gratitude, learn how to give undivided attention, speak impeccably and take responsibility for your mistakes. If you want to be the best leader you can be, then you need to you not just understand these things, you need to live and breathe them.

Memorable Business Quote from What Got You Here Won’t Get You There

People will do something – including changing their behaviour – only if it can be demonstrated that doing so is in their own best interests as defined by their own values.

– Marshall Goldsmith

Are You Training Every Day?

In the end, business leadership isn’t about knowing the right things. It’s about constantly improving the right things.

With business coaching at Shweta’s London-based firm, we are constantly pushing, guiding, and watching you so that you are being the best you can be, and building your business in the most efficient, sustainable manner.

Book a Free Coaching Session


Pitch Anything

Does your business require you to sell something? No matter what level you’re playing at right now, this book spells out 3 fundamentals that will help you win those home runs.

Pitch Anything by Oren Klaff is a book that will take your persuasion to the next level. Whether that’s to help your sales team improve their process, to get your loan for expansion approved, or to help you convey your vision to your organisation – this book is going to give you that extra edge.

There are three basic lessons Klaff runs you through:

  1. Make sure your pitch speaks to the most basic level of the human brain – which he calls the ‘croc brain’. This is similar to Seth Godin’s ‘lizard brain’ or Steve Peters’s ‘chimp brain’. It’s the instinctual part of our brains – the fight or flight mode.

Focus on the simplest of features and results, not the complex parts.

  1. Be a prize to be won. When you’re convincing someone of something, it’s most convincing if you aren’t trying to convince. You don’t want to be contesting for their business – you want to be in the position of the thing that they want to win.

Get your audience to be justifying why they are valuable to you, and you pull them onto your side of the fence!

  1. Klaff talks about ‘frames’ – everyone sees the world through their own frame. And the best way to get someone to win with you, is to get them to see through the same frame as yours. So to hedge your bets, throw in as many frames as you can to eventually get them to see you through so many frames, that it triggers their gut instinct that you are the way forward.

People trust their intuition and justify it later, so if you can stack a bunch of frames together that guides their intuition forward, you’ll win their decision.

In business – and in life – if you want something to happen, you have to make it happen, and often with the help of others along the way. Pitch Anything will help you get that help on board with whatever it is you are trying to achieve.

Memorable Business Quote from Pitch Anything

We feel decisions in our body not our mind. Our thought process exactly matches our evolution: First, survival. Then, social relationships.  Finally, problem solving.

– Oren Klaff

Business Coaching is Training All Your Skills

Your pitching technique is just one of the skills you need to constantly exercise as the leader of your business.

Financial acumen, marketing innovation, administrative streamlining, team management, negotiation – if your business is growing up quickly, then you need to become good at all of these things really fast.

With a business coach, we can help you upskill in the most important areas you need for your business. Let’s discover your specific talents that will keep your business sustainable.

Book a Free Coaching Session




The tagline, “20 Years of Practical Business Wisdom from the Trenches” makes it sound like building a business is akin to an intense battle. And in many ways, it is. And just like in an army, they can only win the war if they have strong, innovative leadership.

Dave Ramsey gives you the step-by-step machinations of how to run a successful, growing business and is essential reading for any organisation’s leader.

Memorable Business Quote from EntreLeadership

Hand your negatives up and your positives down. Otherwise it starts to sound a lot like gossip.

– Dave Ramsey


Business coaching is all about your learning

If reading books is like driving down the road of learning, business coaching is souping up your engine so you can speed down the highway to upskilling yourself as an entrepreneur and business owner.

We give you the tools and strategies that will help you work smarter and leverage your time. Even just one business coaching session can give you an edge in your marketplace.

And we can prove it to you – all you have to do is show up for your business at a complimentary session:

Book a Free Coaching Session